Ali to market 'Greatest' as snack food
Jan 15 2007 5:18PM (CT)
LOUISVILLE, Ky. (AP) - Muhammad Ali left the boxing ring for the last time 26 years ago, before most of today's college students were born. These days, Ali is lending his name, image and reputation as the "Greatest Of All Time" to a snack food aimed at 18-to-24-year olds. It's the former heavyweight champion's first foray into marketing his image since selling most of the rights to his name and likeness for $50 million last year.
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