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Personal Finance

Entrepreneurs Have Wins, Sleepless Nights

Tuesday, March 22, 2005 2:21:19 PM
By ELLEN SIMON

Joan Coukos, Chocolatier & CEO of Chocolat Moderne, fills assortment boxes of her chocolates at company headquarters in New York, Monday March 14, 2005.   "My vision was, I'm going to make the best possible chocolate I can make, according to my exacting standards and find the people who will pay the money for it," she said. "There's enough money going around." (AP Photo/Richard Drew)NEW YORK (AP) - Joan Coukos' transition from international banker to artisanal chocolatier began when she found a set of chocolate molds at an antique market in Belgium.

"I felt like I was on the verge of some discovery," said Coukos. "I couldn't put them down."

She began gobbling books on chocolate and making chocolate once a month to bring to work. When she left banking in the fall of 2001, chocolate became her full-time job. She went to food networking events and chocolate trade shows. Banks and headhunters called with job leads, but she turned them down — she was up to her elbows in chocolate. Then, in 2003, she started her New York-based company, Chocolat Moderne.


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