|
NEW YORK (AP) - The 10 drug companies behind a recently established discount card for the uninsured are launching an advertising campaign to promote it. The ads for the Together Rx Access Card will appear on 12 cable networks, radio stations in 34 markets and newspapers in several cities next month. Roba Whiteley, executive director of Together Rx Access, declined to give the campaign's budget, saying the companies were "spending a robust amount."
The card was announced in January and gives uninsured people who meet certain requirements discounts of 25 percent to 40 percent on drugs. Whiteley declined to say how many people have signed up for the card so far.
To be eligible for the card, individuals must be legal residents who don't have drug coverage and aren't eligible for Medicare. An individual can't earn more than $30,000, with the income ceiling raising $10,000 for each additional household member. For example, a family of four can't earn more than $60,000.
|