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 TOKYO (AP) - Sony Corp.'s engineering prowess helped the company develop an array of nifty products but those gadgets often failed to appeal to consumers, the electronics maker's new president said Thursday.
Ryoji Chubachi, a production expert appointed president earlier this month to lead a turnaround at the struggling manufacturer, said Sony often struck out with buyers because engineers had sometimes strayed from market trends.
"Engineers have always been Sony's heroes," Chubachi said, addressing a small group of reporters at the company's Tokyo headquarters. "A lot of work is going into producing megapixels, ultra-thin super-light gadgets, long-lasting batteries or zooms, and Sony has that kind of power. But we strike out."
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