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CHICAGO (AP) - Many of the nation's top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for — concealing risks and playing on fear, vanity and other emotions to attract patients, a study found.
The study of newspaper ads by 17 top-rated university medical centers highlights the conflict between serving public health and making money, the researchers said.
Some ads, especially those touting specific services, might create a sense of need in otherwise healthy patients and "seem to put the financial interests of the academic medical center ahead of the best interests of the patients," they said.
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