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DALLAS (AP) - The maker of the popular online fantasy game "EverQuest II" has reversed its long-standing ban on selling virtual characters and items for real money.
Sony Online Entertainment Inc. will open an official auction site, Station Exchange, in June to compete with eBay and other sites where players can pay cash to buy better virtual swords, armor or other items instead of earning them through hours of play.
Sony Online said its internal service would be safer and more secure than third-party auction sites. Sony will facilitate trade between players, but won't sell items directly.
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