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Bringing Back NFL Could Be Bargain for NBC

Sunday, April 24, 2005 7:26:56 PM
By DAVID BAUDER

Green Bay Packers general manager Ted Thompson, right, stands next to the team's NLF draft first-round pick, California quarterback Aaron Rodgers, during a news conference Sunday, April 24, 2005, in Green Bay, Wis. (AP Photo/Mike Roemer)NEW YORK (AP) - NBC says its re-entry into the business of televising NFL football is not an admission that it was a mistake to walk away eight years ago.

"We never really regretted that decision, simply because of the price," said Randy Falco, president of the NBC Universal Television Group. "It wasn't because we didn't think that it had value, it was just what we thought that it was worth."

That 1997 call made for some quiet weekends at NBC, and directly led to the one-year fiasco that was the XFL.


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