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 CHICAGO (AP) - Eat more fruits and vegetables. Mom says it. Uncle Sam, too. Yet people still do not get enough — and the government just doubled the recommended amount. Trying to entice shoppers, produce companies are putting freshly sliced fruit into fun packages for kids and packaging carrot and celery sticks to fit in a car cup-holder. Some on the new lines are on display at the Food Marketing Institute show, the supermarket industry's annual convention.
Sunkist's Fun Fruits are sliced oranges, apples or pineapples, or red grapes with no stems, available in half-cup serving packages that have pictures of kids on them. The products will be in supermarkets this year; Sunkist is working on a version for grown-ups.
"The kids love them. They open them up just like they would a package of potato chips, but there's no fat in them, and it's all healthy," said Rick Harris, general manager of Sunkist's value-added division. "Everyone's talking about superfoods. This is like the super-snack food."
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