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 WASHINGTON (AP) - Babyface is ideal for cooing infants, or as a nickname for singer-songwriter-producer Kenny Edmonds. In politicians, though, it's often a losing look.
Scientists have found that voters frequently pick the candidates with more mature looks, exuding competence, over those who have certain features — round face, big eyes, small nose, high forehead, small chin — in other words, a babyface.
Every election, campaigns spend millions on advertising that features photographs of smiling candidates. A study in Friday's issue of the journal Science suggests that if the politician has cheeks worth pinching, the effort may be a lost cause.
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