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LOS ANGELES (AP) - More moviegoers may be watching "Cinderella Man" for free this weekend after the Cinemark theater chain said Friday it will match AMC Entertainment's money-back guarantee in certain cities.
Cinemark is limiting its guarantee to the long holiday weekend and 25 markets where it doesn't compete against AMC, Terrell Falk, the company's vice president of marketing and communications, told The Associated Press.
AMC, the nation's second-largest theater operator, offered its nationwide guarantee of the Depression-era boxing film earlier in the week.
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