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Latest Business News

Ford Starts Selling Second Hybrid Vehicle

Monday, July 11, 2005 3:39:54 PM
By DEE-ANN DURBIN

In a photo provided by the Ford Motor Co., a 2006 Mercury Mariner is shown. The automaker began selling its second hybrid vehicle on Monday, July 11, 2005. The 2006 Mercury Mariner Hybrid sport utility vehicle, which starts at $29,840, will be sold almost exclusively online, the company said. Customers can order the vehicles through Mercury's Web site and pick them up from a local dealer when they're delivered. (AP Photo/Ford Motor Co./ho)DETROIT (AP) - The Sierra Club, a longtime foe of Ford Motor Co., applauded the automaker Monday for releasing its second hybrid vehicle and said it will market the sport utility vehicle to its members.

Lincoln Mercury division spokeswoman Sara Tatchio said Ford already had received 27 orders for the Mercury Mariner Hybrid by early Monday afternoon. The SUV will be sold almost exclusively online. Customers can order the vehicles through Mercury's Web site and pick them up from a local dealer.

The San Francisco-based Sierra Club said it will tell its members about the Mariner Hybrid and offer test drives at its annual summit in September. It's a change of pace for the environmental group, which ran ads two years ago criticizing Ford's environmental record. At the time, the Sierra Club said Ford's 95-year-old Model T was more fuel efficient than the Ford Explorer SUV.


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