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 MEXICO CITY (AP) - Do you applaud at the end of a movie? Does your cell phone ring to "La Cucaracha?" Do you have lawn furniture in your living room?
Answers in the affirmative might mean you're "naco" (pronounced NAH-koh) — Mexican slang for "tacky" or "low-class." But don't fret. In a culture hypersensitive to social status, two young designers are embracing all things once considered gauche in Mexico, and making a profit by turning class consciousness on its head.
Edoardo Chavarin and Robby Vient produce T-shirts for boutiques across Mexico, California, Arizona, Florida and Illinois with proclamations like "Ser Naco es Chido," or "Being Naco is Cool." Their company name? NaCo., of course.
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