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 NEW BERLIN, Wis. (AP) - Jalem Getz used to dislike the lack of seasons in his native California. Now he uses the extreme seasonality of the Halloween business to turn a big profit.
Getz, 33, founded online business Buycostumes.com in a warehouse in the Milwaukee suburbs in 1999 to take advantage of Wisconsin's central U.S. location and cheap rent.
Being an e-tailer also meant not having to open a retail space for just two months of the year, or stock other items. Money saved on storefronts goes to maintaining a stock of 10,000 Halloween items — 100 times what most retailers carry for the season.
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