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 ST. PAUL, Minn. (AP) - A new ad campaign in Minnesota is aimed squarely at a demographic more often targeted by law enforcement than public relations executives: people at risk of sexually abusing a child.
Billboards, print ads, posters at bus stops and signs in public restrooms will go up next week with messages such as, "I'm not like those guys on the news who get caught being sexual with children. Am I?"
A confidential hot line and secure Web site will be offered to direct potential offenders to counseling.
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