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 LOS ANGELES (AP) - Hollywood writers and actors are calling for a code of conduct to govern a growing trend of hidden advertising in TV shows and films, and they say they will appeal to federal regulators if studios don't respond.
The also want their share of the billions of dollars in advertising revenue generated by what they write and act in, their unions say.
Advertising has been creeping into programming for years, blurring the lines of ads and entertainment. It can be as simple as a Coca-Cola cup prominently displayed on "American Idol."
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