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National News

Panda Goes Public, Revs Marketing Machine

Thursday, December 08, 2005 9:24:04 PM
By DERRILL HOLLY

In this photograph provided by the National Zoo, visitors get their first look at the National Zoo's giant panda cub, Tai Shan, during the cub's public debut Thursday, Dec. 8, 2005 in Washington. Although he napped for part of his big day, Tai Shan, who was born on July 9, did come out of his den to play and explore his indoor exhibit. The National Zoo expects about 600 ticketed visitors each day to the Zoo's Fujifilm Giant Panda Habitat.   (AP Photo/ National Zoo,  Jessie Cohen)WASHINGTON (AP) - The National Zoo's 5-month-old panda cub, Tai Shan, has already become a big draw for the park even though Thursday was the first time lucky ticket holders were able to see him in person.

The public has logged more than 7 million hits on the zoo's "panda cam" Web site, and sales of zoo merchandise have increased by 50 percent. Sales of online merchandise last month alone totaled $27,000 — compared with $24,000 for all of 2004.

"We've added about 30 new panda items since Tai Shan was born in July," said Matt Olear, a spokesman for the Friends of the National Zoo, which operates concessions at the zoo. Under the loan agreement which brought adult pandas Mei Xiang and her mate Tian Tian to the U.S. from China five years ago, all proceeds from panda merchandise sales must be used for conservation, research and education programs.


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