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 TOKYO (AP) - Nissan Motor Co. will double the percentage of females in its Japanese sales force over the next two years because the public "would prefer to have a woman sell them a car," Chief Executive Carlos Ghosn said Friday.
Japan's second-largest automaker will boost the percent of women on showroom floors to 10 percent from 5 percent by the fiscal year ending March 2008 and raise the percentage of women as technical advisers to 20 percent from 11 percent, Ghosn said.
The move comes after a slump in October sales and is mean to respond to customer surveys showing that buyers in traditionally male-dominated Japan respond better to female salespeople than to their male colleagues.
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