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Stewart to Test New Lifestyle Magazine

Thursday, January 12, 2006 12:51:46 PM
By ANNE D'INNOCENZIO

In this photo provided by the "Martha" television show, Martha Stewart floats in a zero gravity environment aboard the Zero Gravity Corporation's Boeing 727 aircraft Saturday Jan. 7, 2006 in Fort Lauderdale, Fla. Zero Gravity is a company that gives vistors an opportunity to experience a zero gravity environment aboard a grounded 727 aircraft. (AP Photo)NEW YORK (AP) - Martha Stewart Living Omnimedia Inc., which said last September that it was studying whether to launch a lifestyle magazine aimed at young women, confirmed plans Thursday for a two-issue test that will debut this spring. The magazine, titled "Blueprint: Design Your Life," aims to teach and inspire women on how to decorate, dress, entertain and organize their lives.

The target audience is women aged 25 to 45.

The first issue, priced at $3.50, will be available on newsstands in May with an initial pledged circulation base of 250,000. A second issue is slated for August 2006. The company anticipates publishing six issues of Blueprint in 2007.


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