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 NEW YORK (AP) - Cartoonish violence ruled the day at the annual knockdown competition among advertisers Sunday, as Bud Light, Diet Pepsi, Michelob and Sprint all used physical gags to hawk their wares at the Super Bowl, the most-watched television broadcast of the year.
Borrowing inspiration from Buster Keaton, advertisers used mauling bears, flying dinosaurs and even action movie star Jackie Chan to wow viewers with sight gags.
Others went against the grain, such as soap brand Dove, which sent a tender message about self-esteem among teenage girls, and Toyota, which celebrated a bilingual father and son who switch easily between Spanish and English.
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