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 CHARLOTTE, N.C. (AP) - Bank of America Corp. said Tuesday that it has reached a five-year agreement with International Speedway Corp. to sponsor four race tracks, including California Speedway near Los Angeles.
It's the latest of several recent high-profile deals involving NASCAR and the nation's second-largest bank, which for years paid little attention to the marketing potential of stock-car racing despite being based in Charlotte, the sport's hub.
Financial terms of the latest sponsorship deal, which also includes tracks in Kansas City, Mo.; Avondale, Ariz.; and Watkins Glen, N.Y., were not disclosed.
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