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HOFFMAN ESTATES, Ill. (AP) - Sears Essentials stores will become Sears Grand as part of a retooling of the retailer's midsize store format, Sears Holdings Corp. said Wednesday.
The Hoffman Estates-based company decided to move to one store name because the differences between Sears Essentials and jumbo Sears Grand stores were becoming increasingly marginal, said spokesman Chris Brathwaite.
"We are not ditching the (Sears Essentials) format. We are retooling it," Brathwaite said. "The next wave of stores will have a number of exciting improvements to the off-mall format."
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