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SAN JOSE, Calif. (AP) - Stepping up competition in the PC industry, Lenovo Group Ltd., the world's third-largest computer maker, is introducing its first Lenovo-branded computers to be sold outside its home base of China.
The new products announced Thursday — low-priced desktops and notebooks targeted at small businesses and consumers — marks Lenovo's first brand foray in the United States and other countries since completing its purchase of IBM Corp.'s ailing PC business last May.
Lenovo scheduled launch events Thursday in 10 cities worldwide, including New York, Paris, and Turin, Italy, where Lenovo has been a major sponsor of the Olympics to help it expand its brand recognition beyond China.
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