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NEW YORK (AP) - Gap Inc., encouraged by strong response from its new store concept called Forth & Towne aimed at the baby boomer customer, plans to add stores in five new markets this fall.
The company, which launched Forth & Towne last August with five stores — four in the Chicago area and one in the New York market — said Wednesday that it will expand to Atlanta, Houston, Los Angeles, San Francisco/San Jose and Seattle this fall.
"Since introducing Forth & Towne, our customers have told us how excited they are to have a place to call their own," said Gary Muto, president of Forth & Towne, in a statement.
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