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 MIAMI (AP) - Dell Inc., the world's largest computer maker, said Wednesday it would buy Alienware Corp., whose high-ends PCs are widely acclaimed by video gamers for their fast performance and sleek, UFO-themed looks.
Dell, based in Round Rock, Texas, didn't announce terms of the deal, which will help expand its offerings for the lucrative gaming and multimedia market. Dell said Alienware would operate as a wholly owned subsidiary and will keep its brand name and its own product development, marketing, sales, technical support and other operations.
Miami-based Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila, two childhood friends who have built a cult-like following for their PCs that cost an average of about $3,000 to $4,000. They will continue to run the company as a standalone unit of Dell, Dell said.
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