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NEW YORK (AP) - As TV viewing habits evolve, networks are constantly trying new ways to reach viewers, through the Internet, video iPods, and on-demand services from cable providers. Next up: the produce aisle.
In what appears to be a first, CBS has signed up to become a programming partner with SignStorey Inc., a Fairfield, Conn.-based company that has video screens installed in 1,300 supermarkets nationwide.
George Schweitzer, the head of CBS's marketing group, said the screens would provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment.
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