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 NEW ORLEANS (AP) - At a time when the insurance industry is under heavy criticism for its slow and often contentious dealings with Hurricane Katrina victims, one of the nation's largest insurance companies has become the title sponsor of the city's best known annual sporting event.
AllState will be the title sponsor of the Sugar Bowl for at least the next four college football seasons, officials announced Wednesday.
"It's clear to everyone that the world is watching this region, and as it continues to rebuild, a lot of companies have to step up and say they're going to make a long-term commitment to this area," Allstate chief marketing officer Joe Tripodi said.
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