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 TOKYO (AP) - Like many other Japanese, Kenji Miyoda, savoring one of his favorite lunches — a bowl of rice topped with beef from Australia, raw egg and spicy sauce — feels Australian beef is far safer than American beef.
"It tastes OK, it's cheap, and it fills me up," the 27-year-old banker said gobbling down his $4 meal at Sukiya, a nationwide chain that placed a full-page newspaper ad to declare it's opposed to serving U.S. beef because of safety concerns.
Australian beef was once viewed as tough and tasteless compared to its U.S. counterpart, but that stereotype is vanishing on quality upgrades by switching feed to grain, instead of just grass, to cater to the Japanese palate.
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