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 KANSAS CITY, Mo. (AP) - Some were sent away for being too profane, others for making snide comments at inopportune times. Now the greeting cards that never made it to the stores hang solemnly on a wall at Hallmark Cards Inc.
For employees at Hallmark's Shoebox division who make their living writing humorous greetings, only a small fraction of their work does end up as cards for birthdays, holidays and special occasions. The best of the rest are brought to their final resting place — a giant fabric "NO" along one office wall.
"It could be that it's highly inappropriate. It could be that it feels like too much of an internal joke," said Sarah Tobaben, an editorial director for Shoebox. "We want to write for the mainstream while taking some appropriate risks."
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