|
 LITTLE ROCK, Ark. (AP) - Shelf space. For retailers worried that their advertisements are reaching smaller audiences, it's the final frontier.
Retailers are losing their traditional television audiences to cable, their radio listeners to satellite services and newspaper readers to the Internet. So Vestcom, a company that makes price labels that adorn shelves nationwide is developing a different way to reach shoppers: video monitors attached to store shelves.
"You're in the store. You're making a decision and they have the last chance to try to influence you to buy their product," said Tim McKenzie, executive vice president and director of sales and marketing at Vestcom, which produces shelf tags for thousands of stores including Kroger Co., Target Corp. and Walgreen Co.
|