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Health & Medical News

Black-Oriented TV Has More Fast-Food Ads

Monday, April 03, 2006 6:35:21 PM
By LINDSEY TANNER

CHICAGO (AP) - There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children.

The results come from a study that lasted just one week in the summer. Commercials on Black Entertainment Television, the nation's first black-targeted cable channel, were compared with ads during afternoon and evening shows on the WB network and Disney Channel.

Of the nearly 1,100 ads, more than half were for fast food and drinks, such as sodas.


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