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Rolling Rock Sale Clouds Pa. Town's Future

Friday, May 19, 2006 4:46:30 PM
By DANIEL LOVERING

 Cases of Rolling Rock beer speed by on a conveyor at the brewery in Latrobe, Pa. in this August 2001 file photo. The brand Rolling Rock has been bought by  Anheuser-Busch Cos. Inc. brewers of Budweiser, who will begin brewing Rolling Rock and Rock Green Light in August. InBev USA, based in Norwalk, Conn., said it will sell its brewery in Latrobe, and is currently in discussion with potential buyers.(AP Photo/Keith Srakocic)PITTSBURGH (AP) - The departure of Rolling Rock beer from the tiny Pennsylvania town it has come to symbolize has left the future of local brewery workers — and the town's identity — in question.

The owner of the Rolling Rock brand, a U.S. subsidiary of the Belgium-based brewing giant InBev SA, announced Friday that it had sold the brand to Anheuser-Busch Cos. for $82 million.

But the Latrobe Brewing Co., which has churned out the beer since 1939, is not part of the deal. It will be sold and Anheuser-Busch will begin making Rolling Rock and Rock Green Light elsewhere in August.


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