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PHILADELPHIA (AP) - Like desperate shoppers fighting over a hot toy on Dec. 24, rival shopping networks QVC and HSN are waging war over the slogan "Christmas in July."
Both networks promote shows with that title in July, offering viewers a chance to stock up early on a $53 porcelain holiday cat or $36 lighted wreath. Now they are competing over the name in U.S. District Court in Philadelphia.
QVC argues that it started its "Christmas in July" program first, in 1987. But the smaller HSN — aka the Home Shopping Network — was the first to the door of the U.S. patent office in 2000.
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