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CHICAGO (AP) - Here's some good news for the beleaguered U.S. newspaper industry: Hispanics read newspapers much more faithfully than the general population. They just prefer to do it in their native language.
Despite the overall circulation decline of U.S. newspapers, Spanish-language publications are thriving due partly to a burgeoning population whose impact is growing. Advertisers were advised at a conference Friday to take note of that expansion and to discard outdated perceptions about how to connect with Hispanics.
"Hispanic publications are an incredibly effective tool in reaching your target consumer," said Bob Shamberg, chairman and chief executive of Newspaper Services of America, a print media planning and buying agency.
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