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 SAN FRANCISCO (AP) - In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
The arrangement announced Monday promises to introduce "click-to-call" Web site technology to a broader audience and potentially speed its adoption as a means to more quickly connect online consumers with advertisers. It allows potential buyers to call up sellers by clicking a link in a Web page.
"We have a chance to create a whole new way for buyers and sellers to connect online and to create what we hope will be a significant revenue stream for both eBay and Google," eBay Chief Executive Meg Whitman said in an interview Sunday night.
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