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Analyst: Emmy Wins Bring Little Revenue

Monday, August 28, 2006 6:24:30 PM
By ALEX VEIGA

Jeremy Piven displays his Emmy award for Outstanding Supporting Actor in a Comedy Series for "Entourage," at the HBO post-Emmy Awards party in West Hollywood, Calif., Sunday, Aug. 27, 2006. (AP Photo/Chris Pizzello)LOS ANGELES (AP) - TV networks with shows that win big at the Emmy Awards earn bragging rights in Hollywood. But the accolades have little impact on ad revenue or the life span of a show that can't deliver ratings, an analyst said Monday.

"If you told network executives, 'which would you rather have — an Emmy or a rating point?' — they'd all take the higher rating point," media analyst Harold Vogel said. "Only ratings will keep a show on."

HBO was among the big winners at Sunday's awards show. Shows such as "The Sopranos" and "Entourage" helped the cable network rake in nine trophies.


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