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ST. LOUIS (AP) - Anheuser-Busch is using cutting-edge technology to launch its online television channel that will beam Budweiser-themed shows to personal computers and cell phones.
But when it comes to making sure that the 24-hour-a-day broadcasts of Bud.TV don't reach underage drinkers, the nation's biggest brewer is using a decidedly old-fashioned technique: The honor system.
When the site goes live in February, it will be up to underage drinkers and their parents to keep them from viewing the standup comedy, sports events and reality shows that encourage loyalty to Anheuser-Busch brands.
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