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 CLEVELAND (AP) - Losing Derek Jeter would be devastating to the New York Yankees. For IMG though, cutting ties with the superstar shortstop is a move the sports and entertainment marketing giant says made business sense.
It's one of many changes for the Cleveland-based company since the death of founder Mark McCormack more than three years ago and its purchase by New York buyout specialist firm Forstmann Little & Co.
IMG's latest transition eliminated its representation of athletes involved in team sports, ending the agency's ties to popular U.S. athletes in baseball, football and hockey. The company that helped create the sports marketing industry is shifting from athlete representation to a broader array of media, consulting and event management.
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