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COLUMBUS, Ohio (AP) - What started with an environmentalist newspaper ad featuring a woman in lingerie holding a chain saw has turned into a commitment from Victoria's Secret's parent company to reduce the amount of paper it uses in its millions of catalogs and take other steps to preserve forests.
Limited Brands Inc. Wednesday said it plans to partner with its paper supplier to stop using pulp from the boreal forest in the Rocky Mountain foothills in Alberta, Canada, and the temperate rainforest in British Columbia, Canada. It also promised to use 10 percent recycled or forest-friendly paper in its catalogs next year and spend $1 million on research and forest advocacy.
"The really nice thing about this is there's a lot of language in their policy around continuous improvement," said Todd Paglia, executive director of ForestEthics, the environmental group that launched the "Victoria's Dirty Secret" campaign against what it considered one of the worst offenders in the catalog industry about two years ago.
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