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Automakers Spend Big at Detroit Show

Tuesday, January 02, 2007 11:22:16 PM
By DAVID N. GOODMAN

North American International Auto Show co-chairman Carl Galeana, left, of Northville, Mich., and NAIAS senior co-chairman Robert Thibodeau Jr., of Grosse Pointe, Mich., lead the media on a tour at Detroit's Cobo Hall during a media preview of the 2007 NAIAS, Tuesday, Jan. 2, 2007. (AP Photo/Gary Malerba)DETROIT (AP) - The world's automakers are spending big at this year's North American International Auto Show in hopes that vehicle buyers will do the same.

The exhibits — at a cost of more than $200 million — and the scores of new models on display are designed to impress car executives, analysts, reporters and the general public alike and help fill auto showrooms in 2007.

"It's a great opportunity for us to get our message across," said Timothy Peters, assistant director of auto shows for General Motors Corp.


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