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Latest Business News

Firms Eye Ready-To-Drink Coffee Market

Wednesday, January 03, 2007 2:11:27 PM
By CURT WOODWARD

Starbucks Frappuccino drinks await to be purchased at a Costco Wholesale warehouse in Seattle, Friday, Dec. 29, 2006. Starbucks products account for about 90 percent of the ready-to-drink coffee market in the United States. Coca Cola and Caribou Coffee plan to introduce an iced coffee drink in 2007. (AP Photo/Joe Nicholson)SEATTLE (AP) - Even in this caffeine-soaked city, there are times Tommy Key can't make it to a Starbucks for his favorite pick-me-up. On those grim mornings, Key's preferred stand-in is Starbucks' bottled Frappuccino, a cold milk-and-coffee concoction that he grabs on his way out the door.

"It's a quick fix, is what it is," Key, 43, said as he loaded a 12-pack into his cart at a local Costco warehouse. "This will last me a good month or two."

Hurried coffee lovers like Key will have more choices for that quick fix in the coming year, as Starbucks Corp. and others angle for the growing slice of consumers who get their java from the grocery store or vending machine.


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