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McD's Preps for China Drive-Thru Boom

Friday, January 19, 2007 2:21:26 PM
By JOE McDONALD

Chinese men wait near an advertisement for McDonald's as the American food chain opens a drive-thru outlet built next to a gas station in Beijing, China, Friday, Jan. 19, 2007. McDonald's Corp. opened its first drive-thru in Beijing on Friday, launching a partnership with a major Chinese oil company to set up dozens of drive-thrus to exploit the country's growing taste for both cars and Western fast food. (AP Photo/Ng Han Guan)BEIJING (AP) - McDonald's Corp. opened its first drive-through in Beijing on Friday, launching a partnership with a major Chinese oil company to exploit the country's growing taste for both cars and Western fast food.

The Beijing drive-through is the first in McDonald's venture with China Petroleum and Chemical Corp., which McDonald's China CEO Jeffrey Schwartz said would open 25 to 30 more in the next 12 to 18 months. Both gas stations and drive-throughs are booming as car purchases by newly affluent drivers speed China's change from a bicycle culture to a car culture.

McDonald's and its partner, also known as Sinopec, christened the new two-story Beijing restaurant, set beside a Sinopec filling station, with a ceremony that mixed traditional lion dancers and a Chinese-speaking Ronald McDonald.


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