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NEW YORK (AP) - College students will no longer be invisible to the company that measures TV viewing once they leave home.
Starting this week, Nielsen Media Research will begin tracking what college students are watching in their dorms, a development that could significantly boost the ratings — and advertising income — for programs popular among young people.
Until now, college-aged students were only included in Nielsen's ranking if they didn't actually attend college, or when they were home during vacations. For families with students who agree to have their viewership measured, Nielsen will now attach its "people meter" to televisions in dorm rooms, common areas, sororities or wherever students primarily watch TV.
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