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 BOSTON (AP) - Tweeter Home Entertainment Group Inc. is trying to ease out of the line of fire in a flat-panel television price war that erupted over the holidays and is extending through Super Bowl Sunday.
The electronics retailer has seen its stock plunge as it has struggled to match the price cuts of bigger rivals like Best Buy Inc. and Circuit City Inc.
Now, Tweeter's top executive has an escape plan true to his 154-store chain's traditional high-end niche: drop out of the low-end flat TV market, focus on custom home electronics installation, and speed up the launch of new "consumer electronics playground" concept stores where concierges greet arriving customers and guide them on tours of "interactive showrooms."
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