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Organic Clothes Not Just for Hippies Now

Saturday, February 10, 2007 12:31:15 PM
By KELLI KENNEDY

Founder and president Marci Zaroff, of Under The Canopy, holds some of her organic fashions, Thursday, Jan. 25, 2007, in Boca Raton, Fla.  The look and feel of the clothes are so fashion-forward that many clients don't even realize they're buying organic. They just like the style, says Zaroff. (AP Photo/Jon Way)MIAMI (AP) - High fashion is going granola. But not the grunge of hippie yoga wear and grainy hemp T-shirts typically associated with organic clothes.

Think soft soy dresses, cropped organic terry jackets and slim fit organic denim jeans to pair with stilettos, not flip flops.

Consumers worried about ingesting harmful pesticides have long been purchasing organic foods. But the philosophy is slowly hitting mainstream clothing retailers as experts warn about the dangers pesticides pose to the environment.


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