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TrimSpa Moving on Without Anna Nicole

Saturday, February 10, 2007 8:55:09 PM

 Anna Nicole Smith introduces Kanye West during the 32nd annual American Music Awards in this Nov. 14, 2004, file photo at the Shrine Auditorium in Los Angeles. Smith, 39, the former Playboy playmate whose bizarre life careened from marrying an octogenarian billionaire to the untimely death of her son, died Thursday, Feb. 8, 2007, after collapsing at a South Florida hotel, one of her lawyers said. (AP Photo/Mark J. Terrill, file)NEWARK, N.J. (AP) - Officials from the weight-loss supplement company whose ads featured the late Anna Nicole Smith said Saturday future ads will focus on ordinary people.

In a statement issued Saturday night, TrimSpa Chief Executive Officer Alex Goen said that while Smith's dramatic weight loss from the product had "helped to catapult the brand," he said its success "is not simply the result of Anna Nicole Smith."

Smith died suddenly on Thursday at 39. No cause of death has been determined.


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