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Latest Business News

Card Makers Capitalize on 'Anti-V Day'

Sunday, February 11, 2007 6:13:28 PM
By CONNIE MABIN

The front of an anti-Valentine Day card made by American Greetings Corp. is shown, Wednesday, Feb. 7, 2007, in Beachwood, Ohio. Sensing a growing trend, and more potential customers, Cleveland-based American Greetings Corp. has launched a new line of "anti-Valentine's" cards, expressions for lovers who'd rather be big goofs than big flirts, as well as singles not struck by Cupid's arrow this time of year. (AP Photo/Tony Dejak)CLEVELAND (AP) - For Lori Schwartz, a happy mom with a decade of wedded bliss under her belt, the greeting card featuring a bloodied, ripped out heart was perfect.

"It's Valentine's Day, so here's a card with a heart inside," it read. "I'd tell you whose it is, but the less you know, the better."

"My husband and I never get nice cards for each other. We're not into sentiments," Schwartz said while perusing an aisle of "anti-Valentine's Day" cards at an American Greetings Corp. store. "I expect to get something just as bad, but I may have one upped him this year."


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