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 CLEVELAND (AP) - LeBron James couldn't leave Las Vegas without making one last creative move — off the court.
Cleveland's All-Star forward capped a glitzy few days of party hopping and hoops by teaming with Microsoft Corp.'s MSN to launch lebron.msn.com, a storybook style Web site about his life designed for kids and teens.
In addition to broadening his iconic image through his latest business venture, James is hoping the innovative Web site will motivate youngsters worldwide with positive messages of encouragement and his own story of perseverance.
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