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NEW YORK (AP) - After a drastic reboot of its flight schedule, JetBlue Airways Corp. made its first moves toward rebuilding its tarnished reputation, saying it would spend up to $30 million on new procedures for operations disruptions and introduce a customer bill of rights.
The airline said it would detail the program, as well as improved procedures for crew members and reservations, on Tuesday, nearly a week after a weather-induced travel meltdown hobbled the carrier.
David G. Neeleman, JetBlue's founder and chief executive, said the program would be expensive, but it was more important for him to look at the long-term benefit of regaining customers' confidence in the company.
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