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 MINNETONKA, Minn. (AP) - When officials in this Minneapolis suburb didn't like the two eye-popping digital billboards that Clear Channel erected along the freeway, they pulled the plug. They had the power company cut off the electricity after just a few days.
That move in December sparked a court fight that local governments and the advertising industry alike are watching as digital billboards with fast-changing messages become more prevalent.
The glowing signs offer advertisers a tantalizing new means of cutting through the urban clutter. But some officials worry that the bright billboards, which display a new image every few seconds, are another dangerous distraction for drivers, many of whom are already multitasking behind the wheel.
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