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Latest Business News

Single-Origin Chocolate Goes Mainstream

Sunday, March 04, 2007 1:06:10 PM
By LIBBY QUAID

 Reyna Murillo makes chocolate at the Scharffen Berger chocolate factory in Berkeley, Calif., in this Feb. 7, 2007 file photo.  The company was one of three premium chocolate companies recently purchased by Hershey's as it pursues high-end consumers.       (AP Photo/Noah Berger, File)WASHINGTON (AP) - Call it chocolate with a pedigree. Like a good Bordeaux or Chianti, some chocolate comes from a particular place — the Indonesian island of Java or Venezuela's Sur del Lago, for example.

As with wine grapes, the source of cacao beans is supposed to result in distinct flavors and aromas. Chocolate from Colombia might seem peppery while chocolate from Venezuela might smell like vanilla.

"It's like colors on a palette," says Gary Guittard, president and chief executive of San Francisco's Guittard Chocolate Company. "There is a tremendous parallel between wine and chocolate."


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